Facebook Pixel 101: A practical guide for the Facebook Ad Novice
If you’ve been running Facebook Ads (or planning to run them), you have likely heard about Facebook Pixel. But if you wonder what that is, the answers can be confusing. This article is a quick Facebook Pixel explanation & guide for the Facebook Ad novice. What is Facebook Pixel? While most people tend to forget […]
3 ways to maximize your content despite Facebook link preview change
New Facebook Link Preview Change policy went into effect in July of 2017. Facebook now automatically pulls the original image and description from the article you are sharing. The original goal of the change was to combat the fake news phenomenon. However, it had a bigger impact on the content marketers. If you are one of the […]
How to choose the best content platform for your blog.
With so many different content publishing options, it is hard to choose the best blogging platform for your business. Each content platform serves a specific purpose. Your choice becomes easier if you are clear on your goals and how each of these platforms can help you meet them. Each blogging platforms has pros and cons. Choosing the best […]
Produce striking videos without big budgets – 7 Video Content Creation Tips
Video content is hot! If you’re a B2B or B2C brand and you’re not creating or even considering creating video in 2017 — then wake up, wake up now! Your audience is consuming video on a scale like never before. Because we’re all connected by smartphones, the rate at which videos are being watched and […]
De-mystifying the Real Value of PR and Content Marketing
I had a great conversation about the Marketing and PR Industry with one of the top PR mavens. In addition to changes to these channels, we discussed the impact these have on SEO. As always, I learned a lot about the traditional perspective on high-value PR. It also made me realize that the PR and […]