6 Simple Tricks of a Winning Media Pitch … What I Learned Being in the Journalist’s Shoes.

I have been a HARO fan for a long time. HARO is short for Help a Reporter Out. It is an online database of sources feeding journalists with story materials. It is also a great service for emerging companies looking to connect with the reporters. Until recently I used HARO for pitching to media. I responded […]
Developing Content in the Age of AI – Will Robots Replace Human Writers?

“Come writers and critics Who prophesize with your pen And keep your eyes wide The chance won’t come again And don’t speak too soon For the wheel’s still in spin.” The Times They Are A-Changin’ – Bob Dylan, 1964 It has been over 50 years since the song was written. But it is relevant more than ever. The […]
5 Social Media “Facts”… you should ignore

Trying to learn how to manage your business’ social media can be a difficult task. The web is filled with outdated social media facts. In some cases, information & advice are outright incorrect. With non-stop changes to Facebook (& other platform’s) algorithms, it is hard to know what social media advice is good & what […]
How to Tweet Like a Pro at your Next Event

Conferences, Expos, Tradeshows, & Seminars can all be great venues to post or tweet from. These events provide not only a wealth of fresh material for your existing audience but additionally (and perhaps more importantly) a built-in mechanism to attract others to your feed (and therefore potentially your site). Here are some suggestions to help […]
Tricks of the Tweet – 9 Recommendations from Our Staff

Whether you live in New York City or Anchorage Alaska, there’s no point ignoring the value of a well ran Social Media account when it comes to small businesses. The problem is, not everyone was born with a silver mouse in their hands. To help those just starting out on Social Media we asked our team […]