How to Get More Customers with Facebook Ads – A Step-by-Step Guide
You run a business that you love. You deliver amazing results to your customers. They rave about your business to their friends. Yet…You stay up at night worrying about customers… No, not wondering how to serve them better… You already do that! But figuring out how to get MORE of them… Competition is fierce. Technology is moving […]
Who to Target in Your Facebook Ads – Quick Targeting Guide
You are ready to launch your next Facebook Ad Campaign, but how do you know who to target? The answer depends on your business goals and the maturity of your business. This article helps you choose the best Facebook targeting and campaign type. Create “Warm” Custom Audiences Warm Audiences have been exposed to your business […]
5 Essential Facebook Ad Optimization Tips
Pinterest, Facebook, and Instagram continue to be some of the top traffic generating sources. These also drive many leads for the eCommerce sites. While organic traffic can be helpful, investing in paid Facebook advertising strategies can help take your revenue to the next level. You may already be placing ads on Facebook. The key question […]
How to Test New Products (and Ideas) with Facebook Ads
When you introduce a new product to the market, you can never be sure if it is going to work. Even testing it with your friends, family, and closed beta users does not guarantee that the “cold” audience will respond to your product. (Sorry for the bad news, but your spouse buying your product is […]
Facebook Organic Reach: 7 Practical Tips for Success
Over the course of last few years Facebook has been rolling out a number of algorithm changes. These changes have impacted organic reach of your posts. The primary goal is to improve our personal experience on Facebook: We will see more content from our family and friends vs. random pages we followed. Creating better connection […]