YouTube Ads 101: How to get started with video ads
I’ve been watching Google for many years now. It crushed Search and Pay-per-click ads industry. But it’s been struggling with two things: 1 – Getting into a social media area.2 – Creating an integrated experience among its many platforms. With closing off Google Plus experiment, Google may have abandoned its attempts to compete with Facebook. […]
How to use Instagram Stories and Story Ads to grow your business?
Marketing on Instagram is now more sophisticated than it used to be a few years ago. In addition to many different formats (image carousels, video, IGTV, now reels), you can now use scheduling tools, advanced analytics, and even ads. But we see one feature consistently outperform all other ones. It is Instagram stories. At first, […]
How To Become A Social Media Expert: Resource Guide
One of the best ways to differentiate yourself in the digital marketing world nowadays is to become an expert in social media. And to become an expert, you need to excel at things. This doesn’t necessarily mean that you have to be the most popular name in the game. But you do have to be […]
7 Reasons to Invest in Influencer Marketing
Believe it or not, those Instagram photos of girls posing with their skinny detox teas are a legitimate form of advertising. A growing number of businesses are choosing to make influencer marketing a part of their marketing strategy. It can be incredibly profitable when used right. It isn’t uncommon for businesses to add influencer marketing […]
4 Sure Signs That You Need a Facebook Ad Agency
So you’ve got a digital marketing strategy. You use Facebook ads, you retarget, you even target your competitor’s customers. So why aren’t you hitting the ROI that you want to? There’s a chance that your Facebook ad campaign setup was off OR that a small ad optimization tweak would improve your results. However, there’s also […]