One of the best ways to differentiate yourself in the digital marketing world nowadays is to become an expert in social media. And to become an expert, you need to excel at things.
This doesn’t necessarily mean that you have to be the most popular name in the game. But you do have to be able to prove the knowledge and skills you have accumulated in the area.
You also need to know about the different platforms, the tools you can use, and even the ways you can measure results.
Social media professionals learn how to reach marketing objectives with social media and how to make sure the right marketing message is reaching the right audience on the right channel.
With digital marketing seeing more growth than ever, it’s increasingly important for marketers to have a good understanding of social media because it is one of the best ways to cultivate brand awareness online.
Facebook alone boasts over two million active users monthly, and this number is only growing. Most of the world is online, so it’s no surprise that social media is one of the best places to meet the members of your target audience.
Just as the active members on social media platforms are growing, the number of social media marketers needed is growing as well. This makes it one of the best industries to break into.
What better way to start getting to know the industry than to establish yourself as a social media expert?
Here’s how you can do it + critical resources you need:
How To Become A Social Media Expert
Theoretical knowledge is important, but what will truly help you become an expert is having experience. It’s important to read and pick up on everything you can, but you’ve got to put what you’ve learned into action if you want to master the trade.
Besides experience, you can also get digital marketing certifications which will help you quite a bit if you are looking for positions in the field. After you’ve scored a position, however, what is going to matter is the experience you get and the level at which you perform.
We’ve already established that experience is key when it comes to becoming a social media expert. However, you’ve got to start somewhere. Most of the time, you’ll start with reading. Reading about the industry from people who live it can help you learn a lot of things that you would never learn on your own. There are tons of resources on the internet that you can take advantage of. One of the best ones is blogs.
Let’s take a look at three types of blogs where you can get started on your base knowledge of social media.
1 – Facebook blogs
Although Facebook was created to help you connect with other people, it’s also actually an incredible resource for aspiring social media experts. There are a few specific blogs on Facebook that you may want to read.
Facebook Marketing Resources: This is a great place to pick up on the tools that Facebook offers that businesses can use to advertise their business. You won’t only pick up on information here, but you’ll also find people willing to offer support.
Marketing on Facebook: Here, you can discover the business objectives that you can use Facebook to reach. If you want to learn to create a business page, promote it, create ads, and measure results on Facebook, this is the place to go.
Facebook for Industries: If you want to learn a little bit more about the differences in digital marketing from industry to industry, Facebook for Industries is a great place to start. You can look into the financial sector, retail industry, entertainment industry, and even consumer goods.
Facebook Inspiration: Sometimes you just need a success story to keep you going. Here, you can find inspiration from reading about what other people have done for their businesses.
Facebook Business News: As a social media expert, you’ll need to stay current on all the trends and changes in the industry as well as that outside of the industry. This is where you’ll keep up.
2 – Twitter blogs
Twitter Marketing Resources: Like Facebook, Twitter offers a blog where you can learn a lot about marketing on Twitter. This is where to go if you want to learn about product news, best practices, research, and events.
Twitter Insights: This blog contains three specific sections: Insights, Success Stories, and Solutions. You can learn valuable things from all three areas so make sure you read to learn all the latest marketing tips, read case studies, and pick up on the best ways to analyze data on Twitter.
3 – Other blogs
Platforms like LinkedIn, Instagram, Pinterest, and even Snapchat also offer blogs that you can read for additional resources. If you want to become an expert in any of these specific platforms, reading up on their blogs will certainly be worth your time.
You’ll have to put time and effort in if you want to become an expert at anything. Social media is no different. After you’ve put your energy into it for some time, however, you’ll certainly see your knowledge bank grow!