From Social Media Novice to Social Media Expert in 4 Steps

Friends posing for their social media post photo

Whether in technology, business, marketing, entertainment, or any other industry, it’s abundantly clear that social media has become a bigger part of every business.

Social media is playing such big roles in our personal and professional lives. At Tre we work with a lot with successful brands in variety of industries. They all have one thing in common: their C-level executives are actively engaged in the social media game. 

So as a business leader you have two options: 

a) Bring in a team to help you manage your social presence. 


b) Learn how to excel at it yourself.  

If you need help with building your brand online, just give us a call. And if you decided to become a social media pro on your own, here are 4 simple ways to up your social media game:


1 – Read Relevant Blogs

The best way to start picking up on information that may prove useful is to read.

There are so many free good materials. By reading books, articles, studies, and any other relevant material you can get your hands on, you can learn things about social media that you can’t pick up anywhere else.

This will also help you figure out how to proceed with your mission to become a social media pro.

Pro tip: Set up content feeds using Feedly, Flipboard, or other similar tools to help you sort through content. Take a note of the headlines and articles shared the most. These will give you an idea of the topics you can be sharing as well. 

RELATED ARTICLE: How To Become A Social Media Expert: Resource Guide

2 – Get to know other pros and influencers

There is no need to reinvent the wheel. Many people in your industry are a lot further along the process of becoming social media pros than you are.

These are the people to learn from. 

Note the type of their content: Are they producing blogs, vlogs or podcasts? Are they focused on educational videos trying to help individuals just like you?  Note their tone and style. Learn who are the social media experts these pros respect and listen to. 

If there is someone in particular you admire, don’t be afraid to reach out. It can be an invitation for a virtual cup of coffee to pick their brains.

Remember to give first back by sharing, liking and commenting on their content and be authentic. A cold email asking for something will likely be deleted.  But if you’ve build a relationship, then, who knows, you may even end up with a mentor. 

Here is a list of my top influencers to follow in digital marketing. 

3 – Stay ahead of the curve

I am not fan of chasing the next biggest thing in social media. Tried and true methods (if used as a part of the marketing system) still deliver great results. 

That said, one of the best ways to succeed in the social media game is to learn about the latest social media trends, especially from the early adopters. 

Most of the time, these are the younger demographic groups. <Don’t we all learn technology from our kids>. But there are also many seasoned professionals successfully riding the social media wave.

Some simple ways to keep up with the new social media platforms is to an eye on trends. Pay attention to the first signs of a new trend, evaluate whether it makes sense for you to participate, adopt some of the best practices. 

After some time, these concepts are spread across different platforms and can be transformed into moneymaking endeavors.


4 – Just do it

After you’ve picked up on some basic information, got to know some people, and spent time observing trends, it’s time for you to get out there and try your hand at it

You can’t truly be an expert until you have spent some time in the field. Select the social media platforms that you believe will be of the most value and sign right up.

Spoiler alert: the big 5 (Facebook, Instagram, Twitter, LinkedIn and YouTube) still reach 95% of the internet users. While TikTok may be hot today, do not feel a pressing need to jump on it if it does not fit your brand. 

The most popular social media sites are the best to start with – just choose 1 or 2 key social media platforms and start building your presence on them. 

As you begin to develop your social media voice, note what type of content is working for your audience. Produce more of it next time and stop doing things that do not work. 

The secret to succeeding in the social media game is being consistent and delivering value. 

Narrow down your focus to a few social media topics that you believe offer the most value and as you keep using them consistently, make changes in response to the needs of its users.

As you go along your journey, don’t forget to take some time to lend a hand to people who have just started their social media pro adventures.

Don’t be deterred by the mistakes you may make along the way – it’s a learning process! True professionals never stop learning.

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