06 Oct From zero to revenue: how to launch a new idea fast and with low budget

  Latest successes of companies using Lean Model inspired many followers of lean.  However, many companies struggle with implementing it. We still see at least 8 out of 10 businesses fail in the first year. In the long run, business fail if they do not have a BHAG (Big, Hairy, Audacious Goal).  [caption id="" align="aligncenter" width="300"] Jim...

Read More
Attract people to your event

31 Mar Attract 300 + people to your event in just a few weeks (part II – Create event buzz)

Regardless of whether your business is focused on other businesses or consumers, running and participating in events should be a part of your marketing strategy. Jeff Walker, a creator of a Product Launch formula, recommends frequent product launches  and events as part of your on-going marketing strategy. In my previous post I talked...

Read More