Latest successes of companies using Lean Model inspired many followers of lean. However, many companies struggle with implementing it. We still see at least 8 out of 10 businesses fail in the first year. In the long run, business fail if they do not have a BHAG (Big, Hairy, Audacious Goal). [caption id="" align="aligncenter" width="300"] Jim...
Regardless of whether your business is focused on other businesses or consumers, running and participating in events should be a part of your marketing strategy. Jeff Walker, a creator of a Product Launch formula, recommends frequent product launches and events as part of your on-going marketing strategy. In my previous post I talked...
Events are a great way to put your brand in front of a broad audience. These are also an excellent trust building opportunities if you are trying to sell a product or a service. I am not talking about elaborate galas, but rather free or low cost events designed to...
If you are still debating the value of Twitter in helping you create a strong brand presence, then this post is not for you. The intent of this post is to help those already sold on Twitter grow their followers. I see a lot of Twitter accounts with very lower following. These accounts share...
Growth Hacking is a term first coined in 2010. It was a new 2014 buzzword. It became mainstream in 2015: I see Growth Hacking presentations everywhere. This new trend is bringing new challenges to the marketing industry. First of all, I believe that transitional marketing industry is still fairly confused about the true...