Launch

06 Oct From zero to revenue: how to launch a new idea fast and with low budget

 Latest successes of companies using Lean Model inspired many followers of lean.  However, many companies struggle with implementing it.We still see at least 8 out of 10 businesses fail in the first year.In the long run, business fail if they do not have a BHAG (Big, Hairy, Audacious Goal). [caption id="" align="aligncenter" width="300"] Jim...

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31 Mar Attract 300 + people to your event in just a few weeks (part II – Create event buzz)

Regardless of whether your business is focused on other businesses or consumers, running and participating in events should be a part of your marketing strategy. Jeff Walker, a creator of a Product Launch formula, recommends frequent product launches  and events as part of your on-going marketing strategy.In my previous post I talked...

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