I had a great conversation about the Marketing and PR Industry with one of the top PR mavens. In addition to changes to these channels, we discussed the impact these have on SEO.As always, I learned a lot about the traditional perspective on high-value PR. It also made me realize that...
I have been a HARO fan for a long time.HARO is short for Help a Reporter Out. It is an online database of sources feeding journalists with story materials. It is also a great service for emerging companies looking to connect with the reporters.Until recently I used HARO for pitching to...
A leader of a fast growing tech company asked me the other day: how do I turn my blog into a powerful content machine?The answer is simple: by creating a strategy to plan, write and promote your content.The popular belief is that the B2B Content strategy is too difficult to create. While it does take...
Do you receive a lot of junk email in your inbox?Daily reading and content curation are the only way to stay on top of the marketing news.If you read a lot, you are bombarded with FREE offers. Content marketing is THE most popular marketing approach for B2B companies.The moment you give your email address, you receive...
The real secret to being an influencer is in learning how to curate outstanding content.This post will help those of you already on your influence-building journey. It will only work if you believe in the “fake it until you make it” approach.To become an influencer you will need to learn about content strategies. If...