No matter whether you are a B2B or a B2C company, you are in the business of selling a product or service to, well, people.And people don't buy products or services from businesses, they buy them from people. Some of the most successful companies are often linked inextricably to one person, even...
Video content is hot!If you’re a B2B or B2C brand and you’re not creating or even considering creating video in 2017 — then wake up, wake up now!Your audience is consuming video on a scale like never before.Because we’re all connected by smartphones, the rate at which videos are...
I have been a HARO fan for a long time.HARO is short for Help a Reporter Out. It is an online database of sources feeding journalists with story materials. It is also a great service for emerging companies looking to connect with the reporters.Until recently I used HARO for pitching to...
It is very rare to see a business owner who does not blog. However, the majority of the content is still ignored by the readers. Only a few blogs are shared and even fewer see comments. At times it feels that you are talking to yourself. [bctt tweet="Over 85% of published content is ignored by the readers. " username="@tredigital"] There...
Every time I mention thought leadership in a conversation, I see people's eyes light up.Along with digital influence and personal branding, thought leadership became a popular topic as of late.Thought leaders rarely emerge by accident. They typically follow a strategic plan producing remarkable content shared via multiple channels.A true thought leader consistently addresses critical questions and helps her audience...