I've been watching Google for many years now. It crushed Search and Pay-per-click ads industry. But it's been struggling with two things: 1 - Getting into a social media area.2 - Creating an integrated experience among its many platforms. With closing off Google Plus experiment, Google may have abandoned its attempts to...
Marketing on Instagram is now more sophisticated than it used to be a few years ago. In addition to many different formats (image carousels, video, IGTV, now reels), you can now use scheduling tools, advanced analytics and even ads. But we see one feature consistently outperform all other ones. It...
Believe it or not, those Instagram photos of girls posing with their skinny detox teas are a legitimate form of advertising. In fact, a growing number of businesses are choosing to make influencer marketing a part of their marketing strategy. It can actually be incredibly profitable when used right. It isn't uncommon...
Over the course of last few years Facebook has been rolling out a number of algorithm changes. These changes have impacted organic reach of your posts. The primary goal is to improve our personal experience on Facebook: We will see more content from our family and friends vs. random pages we followed....
No matter whether you are a B2B or a B2C company, you are in the business of selling a product or service to, well, people. And people don't buy products or services from businesses, they buy them from people. Some of the most successful companies are often linked inextricably to one person, even...