Is Facebook Marketing Still Worth The Effort?
Since it’s IPO (May 2012), Facebook has dramatically shifted how it determines your reach. That in turn it has impacted the effectiveness of unpaid promotional material on Facebook and thereby for many businesses the effectiveness of their Facebook presence. In 2014 Edge Rank Checker reported a 40% drop in reach for Status Updates alone. Other […]
What if Google does not trust you – how honesty may impact your SEO ranking?
Those of attending college in the late 80’s or early 90’s may still remember Gopher, Archie and Veronica. You may have also had more than one paper returned by a professor who did not accept the use of online sources – I know I did. In the early days of the World Wide Web, online information sources […]