Author: Matt Dykstra

Social Media at Events

16 Apr How to Tweet Like a Pro at your Next Event

Conferences, Expos, Tradeshows, & Seminars can all be great venues to post or tweet from.   These events provide not only a wealth of fresh material for your existing audience but additionally (and perhaps more importantly) a built-in mechanism to attract others to your feed (and therefore potentially your site). Here are...

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Facebook Marketing, is it still worth it?

19 Mar Is Facebook Marketing Still Worth The Effort?

Since it's IPO (May 2012), Facebook has dramatically shifted how it determines your reach.  That in turn it has impacted the effectiveness of unpaid promotional material on Facebook and thereby for many businesses the effectiveness of their Facebook presence. In 2014 Edge Rank Checker reported a 40% drop in reach for...

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