6 Things you should know BEFORE launching your kickstarter campaign

05 May 6 Things you should know BEFORE launching your kickstarter campaign

Running Kickstarter campaigns seems to be the latest fad among start-ups. It is fueled by the success. For example, the Pebble watch campaign which was crowned as the most funded Kickstarter campaign at $20+M raised in funds.

Furthermore, changes in crowdfunding laws created additional buzz around the phenomenon of “quick money”.

Critical Mistakes Plaguing Most Kickstarter Campaigns: 

Wrong Product: Not all products work. Kickstarter crowd is shoppers. Do your research on past campaigns that did and did not work (Kicktracq): http://www.crowdcrux.com/kicktraq-vs-kickspy-vs-crowdlogs/. Software projects (with exception of games) do not work well on Kickstarter

– You ignore media before launch: 99% of the Kickstarter campaign success is tied to preparation. You need to generate PR and Media buzz well before the campaign starts. You should have a list of at least 100 top bloggers and reporters willing to hear your pitch BEFORE campaign goes live.

– Messaging and Video are terrible: You failed to test messaging, video, incentives. The video must clearly articulate the benefits to the users.

– You do not have a strong support network: Small email list and lack of followers on Social Media. Build your network, connect via influencers.

– Failure to plan activities during the campaign: You should have all of these lined up and agreed upon before launch: Guest blogging; guest interviews; events; pitches;

– Your incentives are either too high or not exciting enough: 
Send me Kickstarter Action Plan

According to the latest Kickstarter stats from Fundable, smaller campaign goals are more attainable:

  • Average successful crowdfunding campaign is around $7,000
  • Average campaign lasts around 9 weeks
  • Campaigns that can gain 30% of their goal within the first week are more likely to succeed

Have you run a Kickstarter campaign in the past? Share your best practices with us using comments

2 Comments
  • Haley N Smith
    Posted at 15:04h, 16 June Reply

    Great things to consider. I have never given the idea much thought for my business because I don’t have a physical product to market. Do you think this can be used for someone with a business where they just provide exemplary service?

    • Maria Dykstra
      Posted at 20:47h, 29 June Reply

      Kickstarter audiences are shoppers by nature, it will be fairly hard to convince them to buy service. But it has been done before – do you research for similar offerings and then make a decision on whether it makes sense to proceed.

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