Imagine a world-renowned chef, famous for one signature dish – a melt-in-your-mouth, perfectly seasoned masterpiece. But the restaurant consultants come in, talking about deconstructed kale chips and avocado foam. They want the chef to ditch her signature dish and create a trendy menu that people think they want. Sound familiar? We are all a bit … Continue reading How To Balance Authenticity and SEO (Without the BS)