Google’s new AI Mode (powered by Gemini 2.5 Pro) marks the end of click-driven SEO. Instead of ranking “10 blue links,” Google now synthesizes answers directly in the search box. This shift has given rise to Generative Engine Optimization (GEO): the art of making content authoritative, structured, conversational, and schema-enhanced so AI tools (Gemini, ChatGPT, … Continue reading How to Prepare for Google AI Mode: What it Means to SEO and GEO