02 Feb A Simple Step-by-Step Process for Content Plan That Gets Results [infographic]
This is a guest post by Ruchika Sharma, a Product Marketer at Datability Solutions.
Keyword research is always your first step in the content planning process. Refer to our Keyword research infographic if you still need help with it.
Your second step is to start crafting your brilliant content piece leveraging the keyword research.
Some people perceive content creation (AKA content writing) as a piece of cake.
Alas content writing is anything but that.
Everyone can write.
Unfortunately, not everyone can a write content that is worth reading and is adding some value to the reader’s life.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett
Everyone has a story to tell and so does your brand.
As a Content Marketer, it becomes your responsibility to put down that story in the form of words.
Get your story in front of your audience and help them believe that this is something that’ll solve their problems.
You need to assure your audience that your product is here to make their life a bit easier.
Before you begin writing, you MUST analyze your previous content to find out where exactly you fell short, and what do you plan to achieve with your new Content Marketing Plan.
In other words, you will need to create a simple content marketing process. Here is where you can start.
Scan your previous posts to answers these Big Three Questions:
- Does my content engage?
- Does my content solve a problem?
- Does my content have a call to action?
You’d want to keep these answers handy while creating your new (better) Content Marketing Plan.
If you are not able to create some value adding, meaty content for your audience, then all your other efforts might as well go in vain.
Perform simple Content “Hygiene” Checks:
A good content piece will help you build your brand while establishing you as an authority in your niche.
- Your content will create awareness and educate your users about your product.
- It should come out NOT as product centric, but customer centric.
- Make the audience feel that the content is for them and directly pointing to them.
Personalize it as much as possible. For example, Tim Ferris, the author of several top bestsellers and the content marketing wiz, frequently writes with 2 of his best friends in mind.
Create a Content Framework:
Content Creation does not ends simply with writing a good, grammatically correct content, but requires a lot of optimization in terms of visuals and keywords as well.
Many content marketers are often good at writing, but what they usually lack is the optimization bit.
Content creation bit needs an extensive amount of research around the topic that you plan to write upon.
At the beginning of this stage, you already have a handful of keywords that are either directly or indirectly pointing defining your process.
However, there is still a lot of work that needs to be done in terms of filtering these keywords to find out the most relevant ones that can account for the high ranking of your content.
What else do you need to keep in mind when planning your content?
- The number of referring domains you would need against each of your keywords to rank in top 10.
- Extensive research is what will help you create a value adding content piece.
- DO NOT be a cry baby if you have to edit and re edit your content even 10 time. After All, our target is for it to be perfect.
- Use compelling visuals and graphs to support your content.
- Don’t miss to give your content an awesome headline. Try the headline analyzer by CoSchedule to check what will work best for you.
Similar to the Keyword Research, I’ve put together detailed infographic for you to assist you throughout the Content Creation.
The infographic introduces exact steps you need to follow to brainstorm your topics, it highlights the tools you will need and focuses on the content outcome.
Hope this infographic helps you with planning your amazing content 🙂
Well, now your post is all set to be rolled out. For this your deserve a pat on your back, you really do.
You might want to publish this on your own blog or maybe submit it as a guest post. Hint: guest posts can help you with SEO and earning back links to your site.
After this comes the part where you need to make sure your content reaches your audience and how will you do that?
With a foolproof Content Distribution Plan, of course! More on that later.
Ruchika Sharma is the Product Marketeer at Datability Solutions. The company has recently launched its first product called iZooto, which is a web push notification platform that leverages data for contextual communication.
Ruchika is a part of the versatile team that is working towards making iZooto a huge success. Under the huge marketing umbrella, one of her major responsibilities includes content curation. She has been contributing extensively at http://blog.izooto.com/. This art lover and creative writer enjoys sketching in her free time and dreams of traveling around the world someday, all by herself.