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Case Studies

Typical Client Results

Increased Reach

up to 10x increase in MOM reach for corresponding budgets

Increased Engagement

5-10x Increase in MOM Engagement

Decreased Overall Cost

6x decrease in CPA (while industry cost is rising)

Streamlined Custom Audience

Successful launches of new products that enables future audience- focused strategy

improved Customer Acquisition Funnels

5x Increase in Customer Acquisition Volumes

Engaged Community

Process for seeding and future growth of engaged groups and communities

5-10X

MONTH OVER MONTH GROWTH IN REACH AND ENGAGEMETNT

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6X

DECREASE IN CUSTOMER ACQUISITION COSTS

Case Study - Language Learning App

Creative use of complementaryTikTok ad formats
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Goal: Drive App Downloads and conversion to paid subscription

Top Language app was looking to increase the download volume and drive paid subsciptions

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Campaign Mechanics: Driving broad awareness and retargeting via TikTok Pixel

The campaign tested three different ad formats:
• In-Feed ads created in partnership with the Influencers and exclusive to the category Brand Takeover helped establish overall brand awareness and initial user engagement
• Followed up with the Top View ads to build on the brand Takeover
• Retargeted users with the Hashtag challenge ads

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Results:

19x increase in engagement and downloads. 8.4% conversion from free trial to paid subscription (increased from 3.9%)

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Case Study - Luxury Online Retailer

Tapping into UGC with Influencers across Facebook and Instagram
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Goal: Raise Awareness of the Brand and Drive Conversions for the new Collection

A Luxury online brand was looking to create viral buzz around the new collection launch.

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Campaign Mechanics: Boosted Stories and Newsfeed ads on Facebook and Instagram + Shopping Spree Giveaway

Micro-Influencers were asked to share short and fun videos and stories with a preview of the collection. Tre Digital used these videos to create a 2-tiered campaign:
• Broad reach campaign via Instagram and Facebook Feed to gain attention
• retargeting of engaged users via Stories announcing the shopping spree to drive traffic to the collection landing page

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Results:

Over 500K clicks to the site. The new collection was sold out within the first 5 days of the launch

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Case Study - Promoting a Global Online Event

Reaching consumers across all major platforms
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Goal: Awareness and ticket sales for a Global Online Event

A popular live event was migrating to an online format due to COVID-19. The organizers saw that as an opportunity to expand the audience and drive global sales.

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Campaign Mechanics: 15-30 second teasers broad awareness ads followed by retargeting

Created a "carpe-diem' style broad awareness campaign to simultaneously run across several platforms Facebook, Instagram, Linked In, and Twitter.
Launched a sequenced YouTube TrueView campaign
Engaged users and website visitors were retargeted with a Call to Action to purchase tickets.

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Results:

475% increase in tickets sold making it one of the largest online events in its category in 2020.

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