Many thought leaders I meet talk about limited return on their time spent creating content. After hours invested into a blog, they only a handful of people read it. In most cases, just a few simple tweaks to their content strategy lead to a significant increase in readers. If your blog is not...
Instagram created quite a buzz when it launched its Snapchat-like Stories functionality. Many marketers are still trying to decide whether these are just a fad or if it is time integrate Instagram Stories into the marketing mix with full force. It may be too early to tell, but I do not see Instagram Stories going anywhere soon. With 500 million...
When my then 6-year-old daughter saw a picture of me in a print magazine she immediately proclaimed: "Mommy is famous". I chuckled at her comment and quickly forgot about it. Several days later I was asked by one of the parents in my daughter's class if I were famous. My kid was so excited about the...
It is very rare to see a business owner who does not blog. However, the majority of the content is still ignored by the readers. Only a few blogs are shared and even fewer see comments. At times it feels that you are talking to yourself. [bctt tweet="Over 85% of published content is ignored by the readers. " username="@tredigital"] There...
Every time I mention thought leadership in a conversation, I see people's eyes light up. Along with digital influence and personal branding, thought leadership became a popular topic as of late. Thought leaders rarely emerge by accident. They typically follow a strategic plan producing remarkable content shared via multiple channels. A true thought leader consistently addresses critical questions and helps her audience...