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09 Aug Instagram Stories: Is it Snapchat for Adults or Is there More to It?

Instagram created quite a buzz when it launched its Snapchat-like Stories functionality. Many marketers are still trying to decide whether these are just a fad or if it is time integrate Instagram Stories into the marketing mix with full force. It may be too early to tell, but I do not see Instagram Stories going anywhere soon. With 500 million...

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