Large marketing budget is the dream many emerging companies have. The dream, that is, not the budget. Whether you are a B2B or a B2C company, if you have a small marketing budget, then your main goal is to establish a strong marketing funnel. Each successful funnel typically has 4 core components: Right...
At the very heart of content marketing lies a big, neglected and serious issue. It is the misbelief that good and unique content is enough to turn into conversion. Marketers and agencies have invested a lot of time and money in creating a high quality content. But the thing is -...
When you are just starting in eCommerce and new App business, you need traffic, lots of traffic. You can build traffic over time, but you do not have time. You can buy traffic, but you do not have money. This creates a big challenge for the emerging online retailers. Building traffic that will bring...
Do you receive a lot of junk email in your inbox? Daily reading and content curation are the only way to stay on top of the marketing news. If you read a lot, you are bombarded with FREE offers. Content marketing is THE most popular marketing approach for B2B companies. The moment you give your email address, you receive...
The real secret to being an influencer is in learning how to curate outstanding content. This post will help those of you already on your influence-building journey. It will only work if you believe in the “fake it until you make it” approach. To become an influencer you will need to learn about content strategies. If...