Regardless of whether your business is focused on other businesses or consumers, running and participating in events should be a part of your marketing strategy. Jeff Walker, a creator of a Product Launch formula, recommends frequent product launches and events as part of your on-going marketing strategy.In my previous post I talked...
Events are a great way to put your brand in front of a broad audience. These are also an excellent trust building opportunities if you are trying to sell a product or a service. I am not talking about elaborate galas, but rather free or low cost events designed to...
Twitter was created in March of 2006 & launched to the public in July the same year. Like it or not, at 140 characters & just one year shy of a decade old, Twitter (along with other Social Media channels) has dramatically impacted how we see the world, businesses market...
Since it's IPO (May 2012), Facebook has dramatically shifted how it determines your reach. That in turn it has impacted the effectiveness of unpaid promotional material on Facebook and thereby for many businesses the effectiveness of their Facebook presence. In 2014 Edge Rank Checker reported a 40% drop in reach for...
If you are still debating the value of Twitter in helping you create a strong brand presence, then this post is not for you. The intent of this post is to help those already sold on Twitter grow their followers. I see a lot of Twitter accounts with very lower following. These accounts share...