A leader of a fast-growing tech company asked me the other day: how do I turn my blog into a powerful content machine? The answer is simple: by creating a strategy to plan, write and promote your content. The popular belief is that the Content strategy is too difficult to create. While it...
“Come writers and critics Who prophesize with your pen And keep your eyes wide The chance won't come again And don't speak too soon For the wheel's still in spin.” The Times They Are A-Changin’ – Bob Dylan, 1964 It has been over 50 years since the song was written. But it is relevant more than ever. The spinning wheels...
Large marketing budget is the dream many emerging companies have. The dream, that is, not the budget. Whether you are a B2B or a B2C company, if you have a small marketing budget, then your main goal is to establish a strong marketing funnel. Each successful funnel typically has 4 core components: Right...
At the very heart of content marketing lies a big, neglected and serious issue. It is the misbelief that good and unique content is enough to turn into a conversion. Marketers and agencies have invested a lot of time and money in creating high-quality content. But the thing is - it...
When you are just starting in eCommerce and new App business, you need traffic, lots of traffic. You can build traffic over time, but you do not have time. You can buy traffic, but you do not have money. This creates a big challenge for the emerging online retailers. Building traffic that will bring...