You are ready to launch your next Facebook Ad Campaign, but who do you target? The answer depends on your business goals and the maturity of your business. This article helps you choose the best Facebook targeting and campaign type. Create "Warm" Custom Audiences Warm Audiences have been exposed to your business before....
Retargeting may scare Facebook users into thinking that you're reading their mind or following their every move. But (if done right) it is used for more than that. Today, retargeting has spread throughout all forms of advertising. It is commonly used in marketing channels from Social Media to Display and Search advertisements....
Fake News, Cambridge Analytica scandal, GDPR rollout...
Pinterest, Facebook, and Instagram continue to be some of the top traffic generating sources. These also drive many leads for the eCommerce sites. While organic traffic can be helpful, investing in paid Facebook advertising strategies can help take your revenue to the next level. You may already be placing ads on Facebook. The...
When you introduce a new product to the market, you can never be sure if it is going to work. Even testing it with your friends, family and closed beta users does not guarantee that the "cold" audience will respond to your product. (Sorry for the bad news, but your spouse buying...