So you've got a digital marketing strategy. You use Facebook ads, you retarget, you even target your competitor's customers. So why aren't you hitting the ROI that you want to? There's a chance that your Facebook ad campaign setup was off OR that a small ad optimization tweak would improve your...
You run a business that you love. You deliver amazing results to your customers. They rave about your business to their friends. Yet...
You are ready to launch your next Facebook Ad Campaign, but who do you target? The answer depends on your business goals and the maturity of your business. This article helps you choose the best Facebook targeting and campaign type. Create "Warm" Custom Audiences Warm Audiences have been exposed to your business before....
Retargeting may scare Facebook users into thinking that you're reading their mind or following their every move. But (if done right) it is used for more than that. Today, retargeting has spread throughout all forms of advertising. It is commonly used in marketing channels from Social Media to Display and Search advertisements....
Fake News, Cambridge Analytica scandal, GDPR rollout...