Marketing on Instagram is now more sophisticated than it used to be a few years ago. In addition to many different formats (image carousels, video, IGTV, now reels), you can now use scheduling tools, advanced analytics and even ads. But we see one feature consistently outperform all other ones. It...
One of the best ways to differentiate yourself in the digital marketing world nowadays is to become an expert in social media. And to become an expert, you need to excel at things. This doesn't necessarily mean that you have to be the most popular name in the game. But you...
Having an online presence has been one of the most important things for businesses for a while. In 2020 it will become even more important. Cultivating your online influence is an ongoing process that comes down to one thing: CONTENT. You can still offline content everywhere. It comes in the form of...
With some time and dedication, you can become an expert in pretty much anything. With social media playing such big roles in our personal and professional lives, why not excel at that? Whether in the technology, business, marketing, entertainment, or any other industry, it's easy to see that social media has become...
Believe it or not, those Instagram photos of girls posing with their skinny detox teas are a legitimate form of advertising. In fact, a growing number of businesses are choosing to make influencer marketing a part of their marketing strategy. It can actually be incredibly profitable when used right. It isn't uncommon...