We all hear of the amazing overnight success stories such as 4 Hour Work Week. While Tim Ferriss forever changed the way publishing industry views indie authors, he also created the perception that becoming an international bestselling author is quite easy. True, publishing a book is a lot more accessible now. It...
Those of attending college in the late 80's or early 90's may still remember Gopher, Archie and Veronica. You may have also had more than one paper returned by a professor who did not accept the use of online sources - I know I did. In the early days of the World Wide...
We live in the age of the Connected Consumer. This means that if you want to be found online, you have to go where your customers are. Every small businesses must have Strategic Social Media Presence. Otherwise you risk becoming obsolete and invisible to potential clients. While it is not completely...
When people ask me what I do, I frequently tell them that I have three jobs: I run a digital marketing company, I lead a world-class accelerator program in Seattle and I raise two beautiful children. The next question is always:"How do you do it?" It is a very valid question. As I continue to grow my...
Growth Hacking is a term first coined in 2010. It was a new 2014 buzzword. It became mainstream in 2015: I see Growth Hacking presentations everywhere. This new trend is bringing new challenges to the marketing industry. First of all, I believe that transitional marketing industry is still fairly confused about the true...