We live in the age of the Connected Consumer. This means that if you want to be found online, you have to go where your customers are. Every small businesses must have Strategic Social Media Presence. Otherwise you risk becoming obsolete and invisible to potential clients. While it is not completely...
When people ask me what I do, I frequently tell them that I have three jobs: I run a digital marketing company, I lead a world-class accelerator program in Seattle and I raise two beautiful children. The next question is always:"How do you do it?" It is a very valid question. As I continue to grow my...
Growth Hacking is a term first coined in 2010. It was a new 2014 buzzword. It became mainstream in 2015: I see Growth Hacking presentations everywhere. This new trend is bringing new challenges to the marketing industry. First of all, I believe that transitional marketing industry is still fairly confused about the true...
The most important thing an emerging brands can do is to differentiate themselves. Becoming a published author is an excellent way to accomplish it. If you are wondering whether becoming an author it is right for you, read the blog on 6 reasons to write a book. The biggest barrier to becoming the author is not...
What if I told you that you could and should write a book. It may seem out of your reach, however, it is not that difficult any more. Back in the 1950’s, having a book published meant years of writing, followed by years of sending proposal letters to publishers. Even then,...