Valentine’s Day is approaching fast. My inbox is getting flooded with promotional messages talking about love, couples and relationships. I felt like I had to contribute to the endless string of articles on Valentine’s Day with my own perspective. So, what do growth hacking and successful relationships have in common? Commonality #1: Successful...
A lot of factors contribute to the success of a company: an innovative idea, an amazing product/market fit, and great customer experience to name a few. Likewise, a number of factors can cause for a company to fail. While causes of failure may vary, there is always one common factor: the failure...
First, I admit, I completely disagree with the terms: Social Media Expert or Social Media Guru. In an industry that changes daily, it is nearly impossible to be an “expert”. Just because you are active on Facebook or Twitter, it does not automatically make you a “guru”. Experienced marketers...
One of the biggest questions you ask yourself as an emerging startup is "How can I beat my competition?" We assume that you have already created an amazing product that everyone needs to have. Now you need generate hype on social media, create a flashy ad campaign. A great way to beat your competition is...
You are close to launching your startup and sharing your product with the public. One of the most important things you want to do is to drive traffic to your site. Blogs are a great way to start educating them about your product. However, just writing a blog is not enough. You...