Growth Hacking is a term first coined in 2010. It was a new 2014 buzzword. It became mainstream in 2015: I see Growth Hacking presentations everywhere. This new trend is bringing new challenges to the marketing industry. First of all, I believe that transitional marketing industry is still fairly confused about the true...
The most important thing an emerging brands can do is to differentiate themselves. Becoming a published author is an excellent way to accomplish it. If you are wondering whether becoming an author it is right for you, read the blog on 6 reasons to write a book. The biggest barrier to becoming the author is not...
What if I told you that you could and should write a book. It may seem out of your reach, however, it is not that difficult any more. Back in the 1950’s, having a book published meant years of writing, followed by years of sending proposal letters to publishers. Even then,...
Valentine’s Day is approaching fast. My inbox is getting flooded with promotional messages talking about love, couples and relationships. I felt like I had to contribute to the endless string of articles on Valentine’s Day with my own perspective. So, what do growth hacking and successful relationships have in common? Commonality #1: Successful...
A lot of factors contribute to the success of a company: an innovative idea, an amazing product/market fit, and great customer experience to name a few. Likewise, a number of factors can cause for a company to fail. While causes of failure may vary, there is always one common factor: the failure...