Influencers are ordinary people, like you and me. The main difference is that they figured out how to use their internet-enabled device to build an online platform. They gain trust and respect of their audience by delivering value and sharing their opinions. Influencers range from top CEO executives speaking on behalf...
Do you spend a lot of time trying to grow your thought leadership on Facebook but see no results? Are you about to completely give up Facebook marketing? Facebook marketing is no longer the traffic-generating machine it used to be in the early-2000s. Many different changes to Facebook algorithm resulted in a dramatical drop...
Many thought leaders I meet talk about limited return on their time spent creating content. After hours invested into a blog, they only a handful of people read it. In most cases, just a few simple tweaks to their content strategy lead to a significant increase in readers. If your blog is not...
Instagram created quite a buzz when it launched its Snapchat-like Stories functionality. Many marketers are still trying to decide whether these are just a fad or if it is time integrate Instagram Stories into the marketing mix with full force. It may be too early to tell, but I do not see Instagram Stories going anywhere soon. With 500 million...
When my then 6-year-old daughter saw a picture of me in a print magazine she immediately proclaimed: "Mommy is famous". I chuckled at her comment and quickly forgot about it. Several days later I was asked by one of the parents in my daughter's class if I were famous. My kid was so excited about the...