No matter whether you are a B2B or a B2C company, you are in the business of selling a product or service to, well, people.And people don't buy products or services from businesses, they buy them from people. Some of the most successful companies are often linked inextricably to one person, even...
With so many different content publishing options, it is hard to choose the best blogging platform for your business.Each content platform serves a specific purpose. Your choice becomes easier if you are clear on your goals and how each of these platforms can help you meet them.Each blogging platforms has pros and cons....
Video content is hot!If you’re a B2B or B2C brand and you’re not creating or even considering creating video in 2017 — then wake up, wake up now!Your audience is consuming video on a scale like never before.Because we’re all connected by smartphones, the rate at which videos are...
I had a great conversation about the Marketing and PR Industry with one of the top PR mavens. In addition to changes to these channels, we discussed the impact these have on SEO.As always, I learned a lot about the traditional perspective on high-value PR. It also made me realize that...
I have been a HARO fan for a long time.HARO is short for Help a Reporter Out. It is an online database of sources feeding journalists with story materials. It is also a great service for emerging companies looking to connect with the reporters.Until recently I used HARO for pitching to...