fb

6 Things you should know BEFORE launching your kickstarter campaign

Running Kickstarter campaigns seems to be the latest fad among start-ups. It is fueled by the success. For example, the Pebble watch campaign which was crowned as the most funded Kickstarter campaign at $20+M raised in funds.

Furthermore, changes in crowdfunding laws created additional buzz around the phenomenon of “quick money”.

Critical Mistakes Plaguing Most Kickstarter Campaigns: 

Wrong Product: Not all products work. Kickstarter crowd is shoppers. Do your research on past campaigns that did and did not work (Kicktracq): http://www.crowdcrux.com/kicktraq-vs-kickspy-vs-crowdlogs/. Software projects (with exception of games) do not work well on Kickstarter

– You ignore media before launch: 99% of the Kickstarter campaign success is tied to preparation. You need to generate PR and Media buzz well before the campaign starts. You should have a list of at least 100 top bloggers and reporters willing to hear your pitch BEFORE campaign goes live.

– Messaging and Video are terrible: You failed to test messaging, video, incentives. The video must clearly articulate the benefits to the users.

– You do not have a strong support network: Small email list and lack of followers on Social Media. Build your network, connect via influencers.

– Failure to plan activities during the campaign: You should have all of these lined up and agreed upon before launch: Guest blogging; guest interviews; events; pitches;

– Your incentives are either too high or not exciting enough: 
Send me Kickstarter Action Plan

According to the latest Kickstarter stats from Fundable, smaller campaign goals are more attainable:

  • Average successful crowdfunding campaign is around $7,000
  • Average campaign lasts around 9 weeks
  • Campaigns that can gain 30% of their goal within the first week are more likely to succeed

Have you run a Kickstarter campaign in the past? Share your best practices with us using comments

SPREAD THE WORD

Share:

map

Our Mission

Our mission is to help you get the best results on your investments. We use latest marketing strategies to help your acquire and retain your customers. Our approach is on the intersection of art and science.
Search

Popular Posts

Send Us A Message

GET FACEBOOK ADS SECRETS + RECEIVE 3 EXCLUSIVE BONUSES